Big day for coffee and fall enthusiasts alike. It appears as though Starbucks has decided to release the glory that is the Pumpkin Spice Latte early this year. Rejoice, fans of autumn, for summer is now officially dead and over.
Fall is in the air, or at least in your cup!
It’s still summer but Starbucks is releasing the autumnal seasonal classic — the pumpkin spice latte–a little early.
It typically launches in September.
The coffee chain announced last week you can get your favorite fall fix as soon as Tuesday!
Okay, well – fall is here, I guess. The deity of Starbucks has declared it so. But, see – it doesn’t really matter what the calendar says. We all know two facts of the seasons – fall begins with Starbucks releasing the PSL, and summer begins when Zima hits shelves.
And, now – it’s fall rather we like it or not.
Hope you’ve all assembled your 2018 fall vision boards, as I have, listing every pumpkin flavored delight you want to eat and every fall festival and attraction you aim to visit. It really crept up on me this year.
This year is the PSL’s 15th birthday and the beverage has become a fan favorite over the years.
The decision to launch pumpkin spice lattes early could be Starbucks’ attempt to boost its reputation.
The coffee chain took a big hit after two black men were arrested at a Philadelphia location in April.
As a result, most Starbucks locations held an anti-bias training for employees.
To call the heralded PSL “a fan favorite” is an insult. The PSL is life force – it is the blood that binds us creatures of the fall together. Should you cut me open at any point from now through Thanksgiving, I would bleed PSL. If you chopped off my head, two PSLs would grow in its place.
I have no explanation for this phenomenon other than witchcraft.
But, you know what I find funny – the idea that Starbucks could potentially be thinking, “you know what will make everyone forget about those black men being arrested? PUMPKIN SPICE LATTES!” Now, to be fair, that’s not a statement from Starbucks. It’s just pure speculation, but I still find that idea absurd and hilarious.
Now, if you’ll excuse me, I’m going to go smear PSLs all over my nude body in celebration – assuming, of course, that Nashville area locations are equipped to serve it.
Stoney Keeley is the Editor in Chief of The SoBros Network. He is a strong supporter of Team GSD and #BeBetter. “Big Natural” covers the Tennessee Titans, Alabama Crimson Tide football, the WWE, and a whole wealth of nonsense. Follow on Twitter @StoneyKeeley
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