UPDATE:
The mystery of IHOB has been revealed. IHOP said Monday that it’s temporarily changing its branding to IHOB with the B standing for burgers. It’s only a marketing campaign. IHOP isn’t changing its name. https://t.co/DOC2DqmHTJ
— CBSDFW (@CBSDFW) June 11, 2018
I have never had a burger from IHOP in my life. In fact, I didn’t even realize IHOP served anything other than breakfast foods until like a year or two ago. Who goes there for lunch?!?!
But, alas – therein lies the entire reasoning behind this campaign. The folks at IHOP got together, thought, “you know what? I think people get that we do pancakes by now…maybe we should raise awareness for other aspects of our menu?”
Who cares that everyone on Twitter is saying the burgers suck at IHOP? I’m going to go try one now. It’s 2018 and the IHOP is now promoting burgers. My God. We live in crazy times, folks.
Original Article
‘IHOb’ – it’s in the headlines this week, as the artist formerly known as International House of Pancakes, who changed their name officially to IHOP back at some date in the past that I’m too lazy to look up, is now announcing that they’re changing their name to IHOb. Yes – IHOb. And, no one has a damn clue what it means.
For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb pic.twitter.com/evSxKV3QmT
— IHOb (@IHOb) June 4, 2018
So, on the next business day (Monday), we will know what it stands for. People have guessed everything from burgers to barbecue to breakfast. And, while I definitely think it’s breakfast, the uncertainty is torturing me.
I can’t look away. I can’t stop thinking about this. It’s consuming my life. Now, I want pancakes, too! BUT WHAT IF THEY DON’T HAVE PANCAKES ANYMORE!?!?!
What if the ‘b’ stands for BRUTALITY and if you go to IHOb, you won’t leave without a tooth in your nose a la Mick Foley after falling through the cell. No more pancakes or breakfast foods anymore – we’re IHOb and we’re passing out beatdowns.
You take your mom for a nice Sunday brunch only to be mobbed by a group of thugs. They bust a coffee pot over your head before powerbombing your mother right through a dining table.
This thing could potentially ‘b’ disastrous (see what I did there?), but you have to give credit to IHOb’s marketing team. Hats off to you guys for getting us to talk about a place that has long since reserved relevance for 3AM parking lot brawls after drunken Nashville nights.
I don’t know.
But, the best guess I’ve read so far is:
International House of Butts. It’s about time. https://t.co/WW2osJWi6I
— The Ultimate Worrier (@WorrierMN) June 6, 2018
Stay tuned. We’ll touch base on Monday.
Stoney Keeley is the Editor in Chief of The SoBros Network. He is a strong supporter of Team GSD and #BeBetter. “Big Natural” covers the Tennessee Titans, Alabama Crimson Tide football, the WWE, and a whole wealth of nonsense. Follow on Twitter @StoneyKeeley
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